Welcome to VoiceBack
Mending the feedback loop between people and government
VoiceBack is a unique, behavioural science-backed platform that gives people a voice. We instantly compile and publish your anonymous feedback in a way that is easy for both you and your policy makers to understand.
“It’s very important for there to be open communication between the government and the public during times of crises. A smartphone application that would provide real-time feedback on the public’s understanding of and compliance with government policies could be a very valuable tool, especially if these programs were designed in collaboration with experts in behavioral science”
Dr Sander van der Linden
Assistant Professor in Social Psychology,
University of Cambridge
“The era of top-down government communications has long gone. Increasingly, modern communications is evidence-driven, as it should be, given that taxpayers’ money is at stake. However, it can be both expensive and difficult to get real-time information about how an initiative will be perceived by the public. Opinion polling and focus groups are commonly used, but both have their limitations. I can see a lot of potential interest from government and the wider community in an application that provides policymakers with near instant feedback on their communications. In the midst of a global pandemic, this type of application could help governments act flexibly and effectively to keep their citizens safe.”
Former Head of Communications on Europe, Foreign & Commonwealth Office
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